OVERVIEW OF HOTEL SHILLA

Setting the Standard for a Premium Korean Lifestyle

Founded in 1973 under the Samsung Group,

Hotel Shilla has led Korean hospitality with an enduring

commitment to excellence, trust, and refined service

at every touchpoint of the guest journey.

With a vision to enrich modern lifestyles through hospitality

and its commitment to being ‘The Best Hospitality

Company,’ Hotel Shilla continues to innovate across

industries to anticipate customer needs, enhance everyday

experiences, and create lasting impressions

that go beyond a simple stay.

THE SHILLA HOTELS & RESORTS (Key Factors & Figures)

- A 53-Year Legacy Since 1973

- 8 Years Consecutive Forbes Travel Guide

- Five-Star Ratings (The Shilla Seoul – 1st in Korea)

- 9 Years Consecutive K-BPI (Korea Brand Power Index),

- No.1 in the Hotel Category in Korea

- 4 Major Restaurants Named on La Liste

- 4 Years Consecutive NBCI

   (National Brand Competitiveness Index),

- No.1 in the Hotel Category in Korea

- Interbrand Best Korea Brands 2020 Top 50

A Legacy of Prestige, A Vision for Global Living

Named after the Silla Dynasty, a golden era of Korean

culture and art, Hotel Shilla embodies a deep commitment

to national identity, heritage, and hospitality, a dedication

thoughtfully reflected across ‘The Shilla Hotels & Resorts’

three distinct brand portfolios.

The Shilla Hotels & Resorts’ three hotel brands are united

under one philosophy: refined Korean hospitality,

thoughtfully adapted to diverse lifestyles and travel needs.

At the heart of every stay is The Shilla DNA,

a commitment to meticulous service, modern Korean

design, and unwavering quality standards. This shared

foundation ensures that, no matter the destination or travel

style, guests experience the same spirit of sincerity,

sophistication, and excellence that has made The Shilla

Hotels & Resorts a global leader in hospitality.

BRAND PORTFOLIO

Three Brands, One Philosophy

- Luxury: The Shilla 

- Upper Upscale: Shilla Monogram

- Upscale: Shilla Stay

Over 21 properies including domestic and overseas