REGIONAL ADVISORY BOARD CONFIRMED FOR PCMA LATAM

PCMA announced the 2026-2027 Latin America (LATAM) Regional Advisory Board, comprised of 11 leaders representing diverse markets and audience segments across the region’s business events community. Together, they will help guide PCMA’s regional strategy, strengthen regional connections, and accelerate the growth and impact of the meetings industry across Latin America.

“Latin America represents one of the most dynamic and rapidly evolving regions for business events globally,” said Sherrif Karamat, CAE, President and CEO, PCMA & CEMA. “The strength of this Regional Advisory Board lies in its diversity of perspectives and deep connection to local markets, both of which are essential as we continue to advance the role of business events as catalysts for economic and social transformation.”

Advisory Board members will participate in Convening LATAM 3-5 May 2026 at Quito Exhibition Center, supported by Visit Quito. Early bird registration rates end on 29 March.

The following leaders will serve a two-year term (2026-2028):

Alisson Batres, CEO, Organización, S.A.

Rodrigo Esponda Cascajares, Managing Director, Los Cabos Tourism Board

Ana Paula Hernández, Senior Vice President and Managing Director LATAM, BCD Meetings & Events

Juliana Loaiza, Owner and CEO, JLQ Consulting

Gonzalo Parró, Founder and CEO, Parró Producciones

The following leaders are returning for an extended term:

Rodrigo Cesar, Events & Travel Manager, Roche

Juliana Lopez, President, Grupo Heroica

Maria Eugenia Oriani, MICE Manager, ProColombia

Alejandro Ramirez, CEO, Business Travel Consulting

Igor Tobias, CEO, MCI Brazil

Global Board Liaison: Elizabeth Tovar, President, Turenlaces

Staff Liaison: Lucio Vaquero, Regional Director LATAM, PCMA