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CEO /Founder
Image Promotions
Lee-Ann Singh, CMP, is the Founder and CEO of Image Promotions, with close to 30 years’ experience delivering conferences, exhibitions and corporate events across Zambia and the wider region.
She leads a fully integrated events business providing professional conference organizing (PCO), event technology, logistics and strategic advisory services. Her work spans partnerships with governments, multinational organizations and development bodies to deliver internationally aligned events grounded in local context.
Lee-Ann’s background includes events, media, publishing, destination promotion and property, shaping a strategic perspective on how business events can drive trade, tourism, knowledge exchange and long-term economic impact across emerging markets.
She is a Certified Meeting Professional (CMP), Charter President of the Rotary Club of Palisa, and an active advocate for sustainable, inclusive, and Africa-led growth within the global business events industry.
Date
See why Africa isn’t an “emerging” story—it’s already reshaping global demographics, innovation and influence. Explore what’s happening on the ground, from fast‑growing sectors and FinTech to new convention infrastructure, connectivity and evolving public‑private models.
Go beyond numbers to understand how authenticity, sector focus and local storytelling turn events into experiences that spark relevance, pride and lasting impact. Learn what it means to design events with Africa, not just in Africa.
Learning outcomes:
Reframe Africa as a diverse set of markets, sectors and stories that require intentional, informed approaches
Recognize the forces shaping Africa—demographics, innovation, infrastructure and governance—and why they matter for event strategy today
Apply people‑first principles, including sector‑driven strategy and local storytelling
This session is approved for the following certifications.
* ICCA Skills Domain CICS/CICE: 0.75
* CMP/CEU Approved: Domain C: Sustainability and Social Impact Plan, 0.75 credits
* CSEP Approved