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Regional Director, Africa
International Congress and Convention Association
Frank Murangwa is Regional Director Africa at ICCA. He spearheads initiatives that strengthen Africa’s presence in the international congress market. Frank champions regional integration and enhances global visibility by connecting international networks with local expertise.
Previously, Frank served as Director of Destination Marketing at the Rwanda Convention Bureau, where he played a pivotal role in positioning Rwanda as a hub for international conferences and high‑profile events. He led strategic marketing programs that elevated Rwanda’s global reputation and delivered measurable economic impact.
In 2024, Frank received the Paul Flackett IMEX Academy Award in recognition of his long‑term commitment and outstanding contributions to the industry.
Frank holds an MA in Tourism Destination Management from NHTV University in Breda, the Netherlands. Outside work, he enjoys traveling and sports.
Date
See why Africa isn’t an “emerging” story—it’s already reshaping global demographics, innovation and influence. Explore what’s happening on the ground, from fast‑growing sectors and FinTech to new convention infrastructure, connectivity and evolving public‑private models.
Go beyond numbers to understand how authenticity, sector focus and local storytelling turn events into experiences that spark relevance, pride and lasting impact. Learn what it means to design events with Africa, not just in Africa.
Learning outcomes:
Reframe Africa as a diverse set of markets, sectors and stories that require intentional, informed approaches
Recognize the forces shaping Africa—demographics, innovation, infrastructure and governance—and why they matter for event strategy today
Apply people‑first principles, including sector‑driven strategy and local storytelling
This session is approved for the following certifications.
* ICCA Skills Domain CICS/CICE: 0.75
* CMP/CEU Approved: Domain C: Sustainability and Social Impact Plan, 0.75 credits
* CSEP Approved