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Mark Cooper is the CEO of IACC and in 2021 served as Chair of the Events Industry Council, a global federation of 33 business events associations. Mark brings more than 35 years' experience in the global meetings industry, having worked across four continents in a variety of leadership roles.
With an extensive industry background, Mark has held senior positions with respected conference venue operators and global third‑party agencies, including Dolce Hotels & Resorts and ConferenceDirect. For the last eight years, he has served as CEO of IACC. Before stepping into the CEO role in 2012, Mark served on both the European and Global Boards of IACC and was an active member of the association for 18 years.
Date
How people meet, learn, connect and collaborate has changed—and meeting environments must evolve just as quickly.
Explore findings from IACC’s 2026 global Meeting Room of the Future research, examining the meeting room and wider venue experience, from networking spaces to areas to recharge and socialize. Gain practical insight into expectations and ways venues can respond.
Learning outcomes:
Identify three key industry trends from the latest IACC report
Evaluate how non-traditional layouts and flexible furniture can be used for better connections
Develop a strategy to integrate sustainable and socially responsible practices into event design
Explore new insights from the 2025 global IACC research into how people interact within meeting environments—from formal rooms to the spaces where delegates gather and connect. Understand how well‑designed surroundings support learning, engagement, and better outcomes for your events.
Learning outcomes:
Understand the latest trends shaping how people meet and interact
Consider challenges event professionals face and how to remove friction points
Develop a clearer understanding of how venues can support business event strategies more effectively
This session is approved for the following certifications.
* ICCA Skills Domain CICS/CICE: 0.5
* CMP/CEU Approved: Domain H: Event Design, 0.5 credits
* CSEP Approved
