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Chief Marketing Officer
Bostrom
Jeanne Sheehy is the CMO for Bostrom, a leading association management company specializing in outsourcing, consulting and management for associations. Jeanne is a recognized expert in integrated communications, content strategy, agile marketing and digital transformation, and she leads Bostrom’s AI Council, which focuses on upskilling teams to strengthen future‑ready management services for global clients.
In addition to her corporate marketing and business development responsibilities, Jeanne is past Chair and a strategic marketing advisor to the Board of the AMC Institute. She is a frequent speaker on integrated marketing and technology for associations, presenting at national conferences and helping organizations connect strategy with measurable outcomes.
With more than 20 years' marketing experience, Jeanne previously spent more than a decade in content management technology and worked in consumer packaging before that. She earned her MBA from Rockhurst University and holds a BA in Business Administration from the University of Missouri.
Date
Connect with fellow association leaders at this invitation‑only gathering designed to spark meaningful conversations and shared learning. Exchange insights, explore emerging ideas shaping the association world and build relationships that support your work throughout the year.
After the program, join your peers for Association Social at the Marriott Frankfurt Hotel.
View the program: https://link.assetfile.io/7Gc8cdVmTF09wItJ2zOctJ/Association+Focus+Program.pdf
Examine how AI enhances the full meeting lifecycle: from creating more engaging agendas and formats to automating minutes, action items, and post‑event content. Gain insight into how to apply content‑sensitivity and oversight frameworks so AI‑generated outputs—such as board agendas, summaries and communications—are reviewed appropriately and used responsibly.
Walk away with practical ideas for designing meetings that are more strategic, inclusive, and impactful, freeing you and your teams to focus less on logistics and more on meaningful dialogue and decision‑making.
This session is approved for the following certifications.
* ICCA Skills Domain CICS/CICE: 0.75
* CSEP Approved
Explore modern event planning as AI advances, with a focus on intentional design for real human connection. Grounded in neuroscience, explore empathy-first, purpose-driven meetings while integrating tools such as ChatGPT and Spark for ideation, design and analysis.
Learn practical ways to use AI as a partner—not a substitute—for relational intelligence.
Learning outcomes:
Explain how neuroscience and empathy-driven design enhance in-person event experiences
Implement practical uses of AI tools to support planning, personalization and post-event analysis