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Founder & Producer
The Iceberg
James Latham is Founder of The Iceberg and a seasoned media and business events industry professional. He is dedicated to championing the value created by business and professional events, rather than focusing solely on their consumption. Through The Iceberg, James curates and shares the stories of business and professional events, often using video to articulate their lasting legacies.
Supported by leading industry associations, publishers, events and consultants, The Iceberg is expanding its global footprint through its Many Voices, One Message campaign. The initiative recruits ambassadors across cities, states and nations to help advance government recognition of the transformational opportunities delivered by business events.
Date
Technology, culture and sustainability increasingly intersect in destinations designed for living—and thriving. Discover how cities are rethinking infrastructure and community, and what this means for events. Take away ideas on how you are integrating technology and intellectual capital into your destination research and what this means for your potential impact.
Learning outcomes:
Evaluate destinations through a partnership and legacy lens
Explore how technology is woven into culture and community
Unlock new destination opportunities through fresh thinking