Business Events East Africa Ltd (BEEA) is a premier Destination Management Company (DMC) and Professional Conference Organizer (PCO), delivering seamless, end-to-end conference management and exceptional incentive travel experiences across East Africa.

A proud member of Society for Incentive Travel Excellence (SITE), BEEA is headquartered in Kigali, Rwanda, with a fully operational office in Entebbe, Uganda, strategically positioned to connect clients with the region’s most inspiring destinations and venues.

At our core, we believe every event should feel effortless for our clients—and unforgettable for their guests. We don’t simply coordinate; we craft, manage, and elevate experiences to a level that reflects global standards, while remaining deeply rooted in local authenticity.

Complete A–Z Conference Management

From the earliest concept to the final delegate departure, BEEA provides a truly comprehensive conference management service. We become an extension of your team—anticipating needs, solving challenges before they arise, and ensuring every detail is executed flawlessly.

Our services include:

• Budget development, financial oversight, and compliance
• Venue sourcing and contract negotiation
• Delegate registration, accommodation, and logistics
• Scientific program and speaker coordination
• Sponsorship, exhibition, and stakeholder management
• AV production, staging, and technical delivery
• On-site operations and show calling
• Post-event reporting and legacy planning

Whether hosting an international congress or a high-level executive meeting, we deliver clarity, structure, and precision at every stage.

Incentive Travel That Inspires

We design incentive journeys that go beyond reward, they ignite emotion, connection, and lasting memories.

From intimate executive escapes to large-scale incentive groups, each program is carefully curated to reflect your brand and objectives. Imagine your guests tracking mountain gorillas at sunrise, enjoying private dining experiences under the stars, or discovering East Africa through curated cultural and luxury encounters.

Every experience is designed with intention—balancing seamless logistics, elevated service, and unforgettable storytelling.

Expertise You Can Trust

Our strength lies in our people and their global perspective:

• Cerfied Meeting Proffersional ( CMP )
• Certified Incentive Travel Proffesional (CITP)
• Certified Incentive Specialists (CIS)
• Leadership with  MSc in International Events Management (MScIEM) and Risk managment 
• Project Management Proffesional ( PMP )
• A team experienced in delivering complex, multi-layered events across industries

This combination ensures that every project benefits from international best practices, strategic thinking, and deep regional expertise.

Our Commitment

At BEEA, we see ourselves as more than a service provider—we are your trusted partner throughout the entire journey.

We are committed to delivering:

• Thoughtfully designed experiences
• Seamless and reliable execution
• A level of service that feels both professional and personal

From high-impact conferences to once-in-a-lifetime incentive programs, we bring together vision, detail, and passion to create business events that truly stand out.

Events Factory Rwanda is a leading Professional Conference Organizer (PCO) with over 20 years of combined industry experience, specializing in the end-to-end design, planning, and delivery of high-impact conferences and events. 

Our integrated service offering includes event management, technical production (audiovisual, sound, lighting..), exhibition management, simultaneous interpretation, equipment rental, venue sourcing and management, event branding and visual identity, protocol and VIP coordination, etc. 

We deliver seamless experiences across physical, virtual, and hybrid formats, combining strategic planning with creative execution and advanced technology. 

Events Factory also curates networking and social events that enhance delegate engagement and create meaningful connections beyond the conference environment.

With a strong focus on precision, collaboration, and innovation, we support a diverse portfolio of clients including international organizations, governments, NGOs, and private sector leaders. From global summits and high-level forums to national conferences and institutional events, Events Factory is at the forefront of delivering world-class experiences and advancing Rwanda’s position as a premier MICE destination.

Inzovu Mall is a new premium mixed-use destination located in Kigali’s main convention district, next to the Kigali Convention Centre, and scheduled to open in September 2026. Designed as a vibrant hub for business and lifestyle, the development will feature modern meeting and event spaces alongside offices, retail, leisure and hospitality services. With its strategic location and integrated facilities, Inzovu Mall will offer companies and event organisers a dynamic environment for meetings, networking and corporate events, supporting the continued growth of Rwanda’s MICE industry.

The iconic Kigali Convention Centre (KCC), is the premium events venue in Rwanda since its opening in 2016 and a hugely popular MICE destination in the East African region. The multifaceted design reflects a true Rwandan homestead. The dome shape Auditorium, reproduces a hut in the Kings Palace and boasts a capacity of 2600 guests, whereas, the hotel architectural façade replicates a traditional and colourful weaved basket. Despite this nod to the past the centre also boasts cutting-edge technology, high speed internet, and audio-visual equipment’s expected of a world class facility.

On an enchanting boulevard in the heart of Kigali, Rwanda, in a secure location just a five-minute walk from the CBD, lies Kigali Serena Hotel. A distinctively rich blend of Rwandan heritage, art and culture with contemporary 5-star comfort in 148 sophisticated rooms and suites, Serena Kigali hotel provides a private and peaceful retreat like no other for discerning international diplomats and executives.

Facilities:

• Swimming Pool, Plunge Pool & Sundeck
• Conference Centre 
• Ballroom
• Wedding Grounds
• Maisha Spa & Health Club
• Beauty Salon
• Concierge Services
• The Milima Restaurant
• The Sokoni Café and Bar
• Interconnecting rooms

Mövenpick Hotel Kigali is a contemporary five-star address in the heart of Rwanda’s capital, ideally positioned for business travel, conferences, and high-level events. Located in the heart of the diplomatic hub, it offers both convenience and credibility for planners and travel professionals.

The hotel features 124 rooms and suites, flexible meeting spaces, and a dedicated events team equipped to deliver seamless experiences, from executive meetings to large-scale functions. Its layout and service approach are designed to simplify planning and ensure reliable execution.

For guests, Mövenpick Kigali combines a productive business environment with a relaxed, resort-style feel, offering curated dining, an outdoor pool, and a warm sense of Rwandan hospitality. Backed by the Mövenpick brand and Accor network, it is a trusted choice for those seeking quality, consistency, and a strong presence in Kigali.

Rwanda Events is East Africa's event strategy and delivery partner.

Headquartered in Kigali, Rwanda and founded in 2009, we are Rwanda's leading full-service event production and MICE management company with 17 years of experience designing, strategizing and delivering world-class events for international associations, multinational corporations, UN agencies, government institutions and global PCOs.

Our in-house capabilities span the full event lifecycle: conference and congress management, AV and technical production, staging, simultaneous interpretation, exhibition management, incentive travel, destination management, event branding and large-scale live productions. We are the preferred in-house event production and AV partner at the Kigali Convention Centre, BK Arena and Mövenpick Hotel Kigali (Rwanda's most prominent MICE and entertainment venues) giving our clients seamless, fully integrated event delivery at the heart of the city.

Beyond Rwanda, we have delivered landmark regional events including the Transform Africa Summit 2025 in Conakry, Guinea and the Business of Conservation Conference (BCC)in Nairobi, Kenya.

We are proud ICCA members, a founding member of RAPCO, the only Rwandan member of the Congress Rental Network (CRN), and a member of the AV Alliance(a global network of professional AV and event production companies operating to the highest international standards). We are also the originators of the SportsBiz Africa Forum and the Africa Coffee & Tea Expo.

Kigali is one of the world's fastest-rising MICE destinations - safe, connected and open for business. We know it better than anyone.

Rwanda Events. Your event strategy and delivery partner in Africa.