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Founder I Strategic Event Consultant I Business Moderator
Impactful Healthcare Consulting & Events
Kristina Hentschel, MBA, is a strategic healthcare consultant, business moderator, and speaker with more than 20 years experience across the pharmaceutical sector and international NGO and EU collaborations. Living in Vienna, Kristina helps organizations design communication strategies, high‑impact conferences, business meetings, and leadership workshops across Europe.
Before founding her consultancy, Kristina held global marketing and leadership roles at Bayer AG, leading major brand initiatives, moderating global town halls and guiding cross‑functional transformation.
Kristina is Co‑Founder of #GoRed Austria and Founder of the Austrian chapter of the Healthcare Businesswomen’s Association, supporting gender health awareness, work‑life integration and women’s empowerment. Originally from Berlin, she lived and worked in Jordan for five years. Kristina enjoys reading, yoga and running.
Date
Designing programs that truly transform guests is the gold standard in events and incentives. It takes imagination, commitment, and collaboration. Discover inspiring stories where destinations and DMCs aligned with client goals to create extraordinary experiences—and learn how those ripple effects continue long after the event.
Learning outcomes:
Empower your teams with lessons from legacy-driven projects
Differentiate your organization through thoughtful inclusions
Create an action plan that delivers lasting positive impact
This session is approved for the following certifications.
* ICCA Skills Domain CICS/CICE: 0.75
* CMP/CEU Approved: Domain H: Event Design, 0.5 credits
* CSEP Approved
Events can energize teams, align strategies, and create lasting emotional resonance—but impact requires intention. Learn how to design events that transform, not just inform. Discover the building blocks of impactful experiences: strategic narratives, bold design, meaningful co-creation, and human-centric approaches. Gain practical tools to translate business objectives into memorable experiences that accelerate change and unite teams.
Learning outcomes:
Create event concepts that turn strategy into memorable experiences
Apply tools for storytelling and human-centered design across formats
Build collaboration models that align corporates and agencies for success
This session is approved for the following certifications.
* ICCA Skills Domain CICS/CICE: 0.5
* CMP/CEU Approved: Domain H: Event Design, 0.5 credits
* CSEP Approved