President & CEO
IAEE
Marsha Flanagan, MA, CEM, is President and CEO of the International Association of Exhibitions and Events® (IAEE). As IAEE’s president, Marsha is responsible for managing the association’s professional staff, producing the annual business operating plan and budget, supporting all governance meetings, leading business development, directing fundraising efforts and providing strategic counsel to the board. She also serves as IAEE’s representative with industry coalitions, partner organizations, and strategic alliances.
Before joining IAEE, Marsha was Director of Content Strategy and Development at the Promotional Products Association International (PPAI), where she led the strategy, development, and delivery of professional development and editorial offerings. She also spent six years in the medical industry in roles spanning operations, purchasing, revenue cycle management, marketing and business development.
Marsha began her career with MPI, spending 12 years in various leadership roles, including Executive Vice President of Professional Development. She has been recognized as one of the 25 Most Influential People in the Meetings Industry by Successful Meetings and named to BizBash’s Top 500. She holds a BA from Texas Christian University and an MA from the University of Arkansas.
Date

Workforce and talent development are two critical issues our industry faces. During Global Meetings Industry Day, the Events Industry Council hosted a live session highlighting the latest release of the Economic Significance Study. This panel builds on those findings, spotlighting critical data points, collaborative advocacy efforts, and workforce and talent development insights across regions and sectors. Gain practical guidance on how to use the research to inform decision‑making and strengthen advocacy efforts within your organization and beyond.
Learning outcomes:
Illustrate the key insights and what they signal for the industry
Explore how the research conclusions impact different sectors and regions
Find the tools and resources available through the EIC Advocacy Toolkit