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Senior Director Catering & Events, Americas
Hilton
Zena Phillips leads sales operations for Hilton’s management services division, working with prospective ownership groups to grow Hilton’s portfolio of managed hotels across the Americas. She also oversees the pre-opening sales process for new properties, from deal signing through hotel opening.
Originally from Vancouver, Canada, Zena joined Hilton 18 years ago and has built her career across hotels in Toronto, New York, and Miami, including the Waldorf Astoria New York. Before her current role, she led the catering and events division for Hilton’s 300+ managed hotels in the Americas.
Zena holds a BA in International Development from the University of Toronto and an MBA from the University of Florida. She received the Event Industry Council’s Global Pacesetter Award in 2018 and was named to the BizBash 500 Most Influential Event Professionals list in 2021 and Smart Women in Meetings Industry Leader in 2023.
Date
Navigate one of the most influential parts of any event — food and beverage — with confidence and clarity. Understand how catering decisions shape attendee experience, brand perception and event delivery.
Learning outcomes:
Explore approaches that honour diverse cultures, foster inclusion and connection, and enhance the attendee experience.
Learn how to make food and beverage choices that are commercially practical, help support attendee and public health, reflect ESG priorities and help strengthen brand perception.
Discover how to design menus that are memorable, balanced and help leave a lasting impression.
Join an intimate, open conversation with panelists from the earlier Food and Beverage session. Share challenges and ideas for designing events and menus that make a real difference to attendees, brands and hosts, create memorable experiences and meet the needs of diverse groups.
Learning outcomes:
Share practical tools for designing food and beverage programmes that support attendee health and energy, reflect commercial and ESG priorities, and contribute to stronger business outcomes.
This session is approved for the following certifications.
* ICCA Skills Domain CICS/CICE: 0.75
* CMP/CEU Approved: Domain H: Event Design, 0.5 credits