CEO
Parthenon Management Group
Sarah S. Timm is certified as an Association Executive by ASAE and is a Certified Meeting Professional, Healthcare‑focused, through MPI. She began her career at the Nashville Convention Center, where she managed more than 250 trade shows and public events. She later became Director of Meetings at Traveltime Meetings, planning and executing meetings for major corporations and associations.
Sarah joined the American College of Neuropsychopharmacology (ACNP) in 2005 as Deputy Executive Director. During this time, she earned her Certified Association Executive (CAE) credential and further strengthened her leadership and operational management skills. She now serves as Executive Director of ACNP and as President and CEO of Parthenon Management Group (PMG). PMG manages 30 national and international medical and scientific research organizations and oversees meeting management for 14 additional clients, supported by a growing team of 147 staff.
Date

Explore how associations can plan more successful conferences when AMCs and PCOs move beyond transactional roles to form true strategic partnerships.
Explore the value each partner brings—from client insight to logistics expertise—and hear lessons on early alignment, clear roles, transparent communication and shared decision‑making to improve outcomes and attendee experience.
Learning outcomes:
Apply strategies for alignment, communication, and shared decision-making
Identify the distinct and complementary roles of AMCs and PCOs in successful partnerships

Examine how AI enhances the full meeting lifecycle: from creating more engaging agendas and formats to automating minutes, action items, and post‑event content. Gain insight into how to apply content‑sensitivity and oversight frameworks so AI‑generated outputs—such as board agendas, summaries and communications—are reviewed appropriately and used responsibly.
Walk away with practical ideas for designing meetings that are more strategic, inclusive, and impactful, freeing you and your teams to focus less on logistics and more on meaningful dialogue and decision‑making.
This session is approved for the following certifications.
* ICCA Skills Domain CICS/CICE: 0.75
* CSEP Approved