Explore how associations can plan more successful conferences when AMCs and PCOs move beyond transactional roles to form true strategic partnerships.

Explore the value each partner brings—from client insight to logistics expertise—and hear lessons on early alignment, clear roles, transparent communication and shared decision‑making to improve outcomes and attendee experience.

Learning outcomes:

Apply strategies for alignment, communication, and shared decision-making

Identify the distinct and complementary roles of AMCs and PCOs in successful partnerships