For years, post‑event content was optimized for speed, volume and cost. AI has removed all three as constraints. What remains is a more meaningful question: what is worth creating and who does it resonate with? Explore design, taste and joy as emerging KPIs for event content, with the audience shaping the conversation live through interactive input.

Learning outcomes:

Examine how AI has shifted post‑event content constraints from speed and cost to taste and design

Explore how joy, resonance and craft can be treated as measurable KPIs rather than abstract ideals

Apply a design‑first lens to post‑event content decisions using peer insights surfaced during the session

This 'super session' will offer 75 minutes of discovery, from the latest research on how meeting professionals are using AI to the impacts and innovations we are seeing come forward. You are welcome to join for the time you have available and boldly explore provocative ideas and practical uses of AI. Learn how to lead confidently through complexity and prepare for the future normal, from the co-author of The Future Normal. Bring your questions for this interactive session.

Learning outcomes:

Illustrate our collective challenges

Explore solutions for building an AI enabled future

Determine what you know and what you need to learn to design future events

This session is approved for the following certifications.

* ICCA Skills Domain CICS/CICE: 0.75

* CMP/CEU Approved: Domain K: Technology Integration, 1.25 credits

* CSEP Approved