Explore the power of events as a marketing channel—where you exchange ideas, build connections and strengthen business relationships. With growing pressures on event professionals, this is your space for honest conversation with trusted peers.

Engage with new research, try hands‑on AI tools, focus on well‑being and leave with practical takeaways you can put to use right away.

Challenge how you think about AI at events. Explore three provocations on how AI can transform the attendee experience and turn live events into sources of strategic insight, using case studies and hands-on examples from beyond the events industry.

Learning outcomes:

Explore inspiring AI case studies from outside the events industry

Experience how AI can accelerate innovation and insight in real time

Identify non-obvious ways AI may reshape event strategy and outcomes

This 'super session' will offer 75 minutes of discovery, from the latest research on how meeting professionals are using AI to the impacts and innovations we are seeing come forward. You are welcome to join for the time you have available and boldly explore provocative ideas and practical uses of AI. Learn how to lead confidently through complexity and prepare for the future normal, from the co-author of The Future Normal. Bring your questions for this interactive session.

Learning outcomes:

Illustrate our collective challenges

Explore solutions for building an AI enabled future

Determine what you know and what you need to learn to design future events

This session is approved for the following certifications.

* ICCA Skills Domain CICS/CICE: 0.75

* CMP/CEU Approved: Domain K: Technology Integration, 1.25 credits

* CSEP Approved