State of the industry: Designing our future
Leadership and culture

State of the industry: Designing our future

Wednesday, May 20, 2026
12:45 PM - 1:30 PM | Europe/Berlin

Education session

Hall 9 | Rise Theatre, Inspiration Hub, Stand 9003
English
About

Disruption and uncertainty persist, yet events are thriving. Face-to-face remains critical—so how do we harness this momentum? Explore global trends and shifts shaping the industry and collaborate on strategies to design a net-positive future.

Learning outcomes:

Apply lessons from past disruptions to future strategies

Construct a shared vision for the event industry’s future

Identify the role each stakeholder can play in shaping change

This session is approved for the following certifications.

* ICCA Skills Domain CICS/CICE: 0.75

* CMP/CEU Approved: Domain A: Strategic Planning, 0.75 credits

* CSEP Approved

Speakers

H.E. Juma Mohammed Al Kait

Advisor to the Minister of Economy and TourismMinistry of Economy and Tourism - UAE

Carina Bauer

CEOIMEX Group

Kevin Hinton

Managing Director, Group TravelU.S. Travel Association

Huey Hong Ong

Assistant Chief Executive, Industry Development GroupSingapore Exhibition & Convention Bureau

Moderators

Kai Hattendorf

Partnerjwc