Design from the origins: How nature and culture transform organizational purpose
Design matters

Design from the origins: How nature and culture transform organizational purpose

Corporate
Association
Company culture
Creativity
Design
Impact
Tuesday, May 19, 2026
2:05 PM - 2:50 PM | Europe/Berlin

Education session

Hall 9 | Flow Theatre, Inspiration Hub, Stand 9003
English
About

Discover how nature and culture can guide purposeful event design. Learn the Origin8 Method—a practical framework for reconnecting with organizational roots to unlock clarity, inspire creativity and transform experiences.

Learning outcomes:

Discover how nature and culture guide purposeful design

Interpret organizational origins to improve strategy and experiences

Apply a framework to reconnect teams with purpose and design principles

This session is approved for the following certifications.

* ICCA Skills Domain CICS/CICE: 0.75

* CMP/CEU Approved: Domain H: Event Design, 0.75 credits

* CSEP Approved

Speakers

Sofya Abramchuk

CEO and FounderOriginate Institute