Explore the power of events as a marketing channel—where you exchange ideas, build connections and strengthen business relationships. With growing pressures on event professionals, this is your space for honest conversation with trusted peers.

Engage with new research, try hands‑on AI tools, focus on well‑being and leave with practical takeaways you can put to use right away.

Your event marketing spend matters—to your organization, your partners and your attendees. When you make choices that have a positive social impact, design events that are sustainable, foster learning, nurture relationships and spark joy, you’re using your power for good. Hear three voices from different countries with unique stories and discover how to apply outcome-centered thinking to your events.

Learning outcomes:

Assess the possibilities for net positive outcomes and their business impact

Understand how small decisions can have big impact

Design an event that integrates principles of giving for good

This session is approved for the following certifications.

* ICCA Skills Domain CICS/CICE: 0.75

* CMP/CEU Approved: Domain C: Sustainability and Social Impact, 0.75 credits