A Direct approach: Bringing a directorial lens to experience design
Designing for human needs

A Direct approach: Bringing a directorial lens to experience design

Wednesday, May 20, 2026
11:45 AM - 12:25 PM | Europe/Berlin

Education session

Hall 9 | Flow Theatre, Inspiration Hub, Stand 9003
English
About

Discover the fundamentals behind creating memorable live experiences from an award-winning stage director. Explore the methodologies and decision-making practices that shaped a distinctive aesthetic and consistent quality.

Start by uncovering the essential skills developed in the West End and off-Broadway. Then see how these niche skills became transferable opening doors to new industries.

Through examples from recent projects, learn how these skills are being used across sectors and event formats.

Learning outcomes:

Understand the value of understanding your own skill set

Define why recognizing the transferability of your skills matters, and how both your skills and your fresh perspective can enhance unfamiliar projects

Break down what a director really does

This session is approved for the following certifications.

* ICCA Skills Domain CICS/CICE: 0.75

* CMP/CEU Approved: Domain H: Event Design , 0.5 credits

Speakers