Experience how intentional immersion cuts through noise, captures attention and opens the door to real perspective shift. When immersion is treated as a verb—not a spectacle—it becomes a powerful design tool for engagement and change.

Drawing on real-world interventions and experiential design principles, Sheena unpacks what moves audiences from passive observation to active participation. Explore the conditions that create emotional resonance, overcome disengagement and make ideas felt—not just heard—when traditional formats fall short.

Learning outcomes:

Apply immersive design to move beyond information delivery to challenge beliefs

Use design levers to balance audience agency and foster individual purpose within group experiences

Evaluate key considerations when designing immersive formats for impact and engagement

This session is approved for the following certifications.

* ICCA Skills Domain CICS/CICE: 0.5

* CSEP Approved