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YonderBeyond
Sheena Patel is an experience designer, executive producer, and creative strategist who has shaped immersive worlds and live events for more than 15 years.
As Director of YonderBeyond, Sheena provides consultancy and creative oversight for agencies, global brands and emerging companies. Her work spans original and established IP for location‑based experiences, integrated experiential campaigns and real‑world interventions.
She co‑created and produced the award‑winning Time Run, which blended cinematic sets, layered narratives and interactive gameplay to cast visitors as the protagonists of their adventure. She later launched Sherlock: The Game is Now, a 30,000‑square‑foot playable episode co‑written with the creators of the BBC series. Her work spans a wide range of sectors—from cruise lines and agri‑business to giga‑projects, misinformation, magic, and even crematoriums.
Through her role with Transformation Architects and her participation in the Creative XR 2020 cohort, Sheena explores how to design scalable experiences that remain meaningful and impactful. She is a Fellow of the Royal Society of the Arts and co‑founder of the Immersive Experience Network, where she champions cross‑disciplinary knowledge‑sharing. In 2025, Sheena was recognized as one of the Blooloop 50 Immersive Influencers.
Date
Experience how intentional immersion cuts through noise, captures attention and opens the door to real perspective shift. When immersion is treated as a verb—not a spectacle—it becomes a powerful design tool for engagement and change.
Drawing on real-world interventions and experiential design principles, Sheena unpacks what moves audiences from passive observation to active participation. Explore the conditions that create emotional resonance, overcome disengagement and make ideas felt—not just heard—when traditional formats fall short.
Learning outcomes:
Apply immersive design to move beyond information delivery to challenge beliefs
Use design levers to balance audience agency and foster individual purpose within group experiences
Evaluate key considerations when designing immersive formats for impact and engagement
This session is approved for the following certifications.
* ICCA Skills Domain CICS/CICE: 0.5
* CSEP Approved
When bold creativity meets immersive strategy, new possibilities emerge. Explore how creativity can be applied across experience design to elevate human-centered outcomes—offering practical ideas for navigating uncertainty and integrating technology with confidence.
Learning outcomes:
Apply creative thinking across experience design
Define a path forward for creative strategists amid uncertainly
Address fears and opportunities as technology becomes embedded everywhere
Bring your event or immersive experience concept to life in a fast-paced pitch setting. Share a viable idea with a panel of experts and an audience of event professionals. You’ll have three minutes to pitch and two minutes for questions.
Your concept should meet a clear market need, offer a unique angle or strong evolution of an existing idea, and show financial viability.
Voting comes from both the audience and the judges.
Learning outcomes: