Discover the neuroscience behind decision‑making and explore practical methods to move employees, clients and customers from one‑time interactions to long‑term engagement. Learn four proven approaches—including the Emotion Change Equation, the Transformation Cycle and Levels of Engagement—along with one unexpected wild card method that drives surprising results.

Learning outcomes:

Understand the neuroscience of decision-making

Take away four methods to drive behaviou r change

Use new techniques to increase engagement and retention across your audiences

This session is approved for the following certifications.

* ICCA Skills Domain CICS/CICE: 0.5

* CSEP Approved