Explore the power of events as a marketing channel—where you exchange ideas, build connections and strengthen business relationships. With growing pressures on event professionals, this is your space for honest conversation with trusted peers.

Engage with new research, try hands‑on AI tools, focus on well‑being and leave with practical takeaways you can put to use right away.

Explore what separates an event that impresses from one that drives real change. Examine the neuroscience and methodology behind experiences that build memory, shift behavior, and create lasting impact.

Understand why emotion is central to experience design and how to apply this in practical ways across events, meetings and organizational experiences.

Consider the role of live experiences in an AI-enabled world and what physical moments can achieve that digital tools cannot replicate.

Learning outcomes:

Identify neurological and psychological factors that create emotionally engaging and impactful experiences

Apply the Experience Design Building Blocks framework to plan more effective events

Articulate the value of in-person experiences to strengthen your business case

Discover the neuroscience behind decision‑making and explore practical methods to move employees, clients and customers from one‑time interactions to long‑term engagement. Learn four proven approaches—including the Emotion Change Equation, the Transformation Cycle and Levels of Engagement—along with one unexpected wild card method that drives surprising results.

Learning outcomes:

Understand the neuroscience of decision-making

Take away four methods to drive behaviou r change

Use new techniques to increase engagement and retention across your audiences

This session is approved for the following certifications.

* ICCA Skills Domain CICS/CICE: 0.5

* CSEP Approved