Explore what separates an event that impresses from one that drives real change. Examine the neuroscience and methodology behind experiences that build memory, shift behavior, and create lasting impact.

Understand why emotion is central to experience design and how to apply this in practical ways across events, meetings and organizational experiences.

Consider the role of live experiences in an AI-enabled world and what physical moments can achieve that digital tools cannot replicate.

Learning outcomes:

Identify neurological and psychological factors that create emotionally engaging and impactful experiences

Apply the Experience Design Building Blocks framework to plan more effective events

Articulate the value of in-person experiences to strengthen your business case