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Strategic Event Designer
Chris Cuhls Medienproduktion
Chris Cuhls is a strategic event consultant, executive producer and show director based in Cologne, Germany. He works with family businesses and major corporations to design live experiences that create measurable change—not just memorable moments.
Over 25 years, Chris has produced large‑scale events for clients including BMW, SAP, Deutsche Telekom and the Federation of German Industries (BDI). His work spans corporate anniversaries with up to two years of strategic preparation, stadium shows for audiences of 42,000 and national broadcast events, including New Year’s Eve at the Brandenburg Gate for ZDF.
Chris holds a Certified Event Designer qualification (Level 3) and a degree in Media Management from FH Mittweida. He is the host of the podcast What’s Next – Events in Transition, now in its ninth and final season, and a co‑founder of Eventregisseure.de.
Outside work, Chris is a nature lover and the father of three. He recently returned from a sabbatical in Brisbane—the city where he was born.
Date
Explore what separates an event that impresses from one that drives real change. Examine the neuroscience and methodology behind experiences that build memory, shift behavior, and create lasting impact.
Understand why emotion is central to experience design and how to apply this in practical ways across events, meetings and organizational experiences.
Consider the role of live experiences in an AI-enabled world and what physical moments can achieve that digital tools cannot replicate.
Learning outcomes:
Identify neurological and psychological factors that create emotionally engaging and impactful experiences
Apply the Experience Design Building Blocks framework to plan more effective events
Articulate the value of in-person experiences to strengthen your business case