Everyone is talking about Gen Z—but the real question is: what does the data show?

Explore new findings from a landmark SITE and Maritz study that goes beyond assumptions to reveal what truly motivates today’s multigenerational workforce. With rigorous academic methodology and a large corporate sample, the research uncovers how Boomers, Gen X, Millennials and Gen Z respond to incentive travel and reward strategies. Gain insights you can immediately apply to design programs that resonate across generations.

Learning outcomes:

Illustrate the key findings from the SITE/Maritz motivation study

Explore how motivational drivers vary across Boomers, Gen X, Millennials, and Gen Z

Identify generational nuances shaping today’s incentive travel and reward expectations

This session is approved for the following certifications.

* ICCA Skills Domain CICS/CICE: 0.75

* CMP/CEU Approved: Domain F: Talent Management, 0.75 credits