Explore the power of events as a marketing channel—where you exchange ideas, build connections and strengthen business relationships. With growing pressures on event professionals, this is your space for honest conversation with trusted peers.

Engage with new research, try hands‑on AI tools, focus on well‑being and leave with practical takeaways you can put to use right away.

Everyone is talking about Gen Z—but the real question is: what does the data show?

Explore new findings from a landmark SITE and Maritz study that goes beyond assumptions to reveal what truly motivates today’s multigenerational workforce. With rigorous academic methodology and a large corporate sample, the research uncovers how Boomers, Gen X, Millennials and Gen Z respond to incentive travel and reward strategies. Gain insights you can immediately apply to design programs that resonate across generations.

Learning outcomes:

Illustrate the key findings from the SITE/Maritz motivation study

Explore how motivational drivers vary across Boomers, Gen X, Millennials, and Gen Z

Identify generational nuances shaping today’s incentive travel and reward expectations

This session is approved for the following certifications.

* ICCA Skills Domain CICS/CICE: 0.75

* CMP/CEU Approved: Domain F: Talent Management, 0.75 credits

Transform networking from a chance encounter into a meaningful, human-centered experience. Explore playful, low‑pressure formats grounded in the science of connection to help you engage naturally. Discover how everyday event moments—like arrival and registration—can spark conversation, reduce social friction and create a more welcoming environment for everyone.

Learning outcomes:

Understand the science-based conditions that enable human connection

Shift from planning networking as logistics to designing it as an experience

Identify opportunities to embed connection into existing event touchpoints

This session is approved for the following certifications.

* ICCA Skills Domain CICS/CICE: 0.5

* CMP/CEU Approved: Domain H: Event Design, 0.5 credits

Transform networking from a chance encounter into a meaningful, human-centered experience. Explore playful, low‑pressure formats grounded in the science of connection to help you engage naturally. Discover how everyday event moments—like arrival and registration—can spark conversation, reduce social friction and create a more welcoming environment for everyone.

Learning outcomes:

Understand the science-based conditions that enable human connection

Shift from planning networking as logistics to designing it as an experience

Identify opportunities to embed connection into existing event touchpoints

This session is approved for the following certifications.

* ICCA Skills Domain CICS/CICE: 0.5

* CMP/CEU Approved: Domain H: Event Design, 0.5 credits

Building on findings from the latest SITE/Maritz study, explore the motivational drivers that truly work—generation by generation.

Join a conversation with the researchers behind the data. Ask questions, explore generational nuance and discuss real-world applications for incentive travel and reward design.

Learning outcomes:

Understand key insights from the SITE/Maritz motivation study

Explore how motivational drivers vary across generations

Identify key generational nuances and trends influencing incentive travel and rewards

This session is approved for the following certifications.

* ICCA Skills Domain CICS/CICE: 1

* CMP/CEU Approved: Domain F: Talent Management, 1.0 credit

Building on findings from the latest SITE/Maritz study, explore the motivational drivers that truly work—generation by generation.

Join a conversation with the researchers behind the data. Ask questions, explore generational nuance and discuss real-world applications for incentive travel and reward design.

Learning outcomes:

Understand key insights from the SITE/Maritz motivation study

Explore how motivational drivers vary across generations

Identify key generational nuances and trends influencing incentive travel and rewards

This session is approved for the following certifications.

* ICCA Skills Domain CICS/CICE: 0.75

* CMP/CEU Approved: Domain F: Talent Management, 0.75 credit